Concept & Design
Advertising \ Art Direction \ Creative Direction \ Branding
*SCAPE HubQuarters & Café
Brand identity design for brand new social enterprise hub – HubQuarters & Café
HubQuarters - a place for co-working, social enterprise, chilling out, and fun!
HubQuarters embraces the cool, uniqueness of greatest minds; it is a great place for creative communications and for social enterprise. The logo of the inverted Q within a teal circle
represents a coffee cup.
HubQuarters is an office and café. A coffee stain rim serves as the inspiration for HubQuarters Café's logo; together, the flames represent ascending lines to illustrate the uniqueness of a successful business and new opportunities each day at HubQuarters café. A great aroma and flavour is symbolised by Hub's orange and coffee-brown corporate colours!
The HubQuarters and Café glass wall panels are designed with minimal stroke - freehand style illustrations.
The exterior wall design for HubQuarters.
Singapore Language Organisations & PRERNA AWARDS
Logo and marketing campaign designed for social media channels for Global Hindi Prerna Awards 2018 with the theme "Folk Tales Retold in Modern Times". Creating a nationwide platform for language engagement and engaging students and adults with literary arts through a nationwide public competition.
*SCAPE Valentine's Day & CNY Campaign
The campaign celebrates the Chinese Lunar New Year (year of the dog) and the love festival of
Valentine. During the campaign, consumers are encouraged to SHOP, EAT, and have FUN in the mall all year long. Sharing LOVE, HAPPINESS, and JOY and providing foster care for dogs and cats throughout the whole year.
Mall design was extended to the exterior to provide a whole new festive experience for customers to share the love and joy with their loved ones.
New Product Launch –
SONY BRAVIA Brochure
(Designed, developed, and conceptualised all aspects of a product shoot)
Powerful, suggestive, provocative and striking visual images that reflected the company as a world's leading luxury products group and draw parallel to the avant-garde technology of the BRAVIA theatre – producing true-to-life images and superb audio quality technology that is like no other.
New Product Launch –
SONY LCD Monitor Brochure
(Designed, developed, and conceptualised all aspects of a product shoot)
SONY LCD Monitor Brochure
(Designed, developed, and conceptualised all aspects of a product shoot)
Against a black background for the cover and a concrete setting for the introduction page,
the sleek and elegant design of this Sony LCD Monitor is accentuated.
the sleek and elegant design of this Sony LCD Monitor is accentuated.
New Product Launch –
SONY DAV [DIGITAL AUDIO VISUAL] Catalog
(Designed, developed, and conceptualised all aspects of a product shoot)
SONY DAV [DIGITAL AUDIO VISUAL] Catalog
(Designed, developed, and conceptualised all aspects of a product shoot)
Images on the TV screens are brought into the living room to simulate the true-to-life sights and
sounds one can expect from Sony Digital Audio Visual systems. Wavy lines act as a graphic representation of superior sound quality.
VOLKSWAGEN Brochure
Brochure designed for VOLKSWAGEN parts and services manager to enhance their service performance and accelerate sales performance.
FUJI XEROX – Branding catalog and sales-kit
Designed to promote the company's e-business. A document filing with simple illustration concept to demonstrate the company's as effective document management.
New Product Launch –
ALPHA Brochure
ALPHA Brochure
HANDYCAM Products Catalog
SONY HANDYCAM
Branding campaign was created to position Sony in the competitive digital camcorders market. The campaign has been carried through to SONY corporation online campaign and other collateral material.
• Press Ad • Launch Ad • Promotion Ad
(conceptualised and designed various brands)
Metro Holdings Limited
(Annual Report (print & digital)
To position Metro Holdings as a retail empire in the region and a company that is classically and culturally astute yet continues to be forward-thinking and modern.
SNEF
(Annual Report (print & digital)
Healthy working partnerships are vital in all aspects of today’s world. SNEF represents employers, it aims to keep the respective stakeholders happy every step of the way. Harmonized in corporate colors identified the mutual support needed by both employers and employees from each other to achieve continued sustainable growth together.
STARLIGHT
Logo design for luxury racing yacht.
Fdr + Concepts
(Corporate branding book)
Corporate branding book to position company as a leading event, services and design company across Asia & Europe (Stuttgart).
Fdr + Concepts
Branding and design for various event's booklets
Cayman Consultant Pte Ltd
Branding & logo design for their partner company U.H.N.W Legacy Advisors.
CAAS
Branding and design for corporate brochure
Waterfall Garden Café
Branding and logo design for a fine-dining restaurant